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EVOLUTION OF SEARCH ENGINE OPTIMIZATION (SEO)

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EVOLUTION OF SEARCH ENGINE OPTIMIZATION (SEO)                      In the late 1990s, search engines such as Google began to use link-based algorithms to rank websites, where websites with more incoming links from reputable sites ranked higher. This gave rise to link building, where website owners would use spammy tactics like link exchanges and buying links to obtain as many links as possible. As search engines became more advanced, they began to prioritize high-quality and informative content over keyword stuffing and link building. This led to the growth of content marketing and emphasized the need to create content that provides genuine value to users. With the rise of mobile devices, search engines started to prioritize mobile-friendly websites in search results, leading to the need for responsive web design and mobile optimization strategies. In recent years, search engines have made significant progress in understanding the...
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History of Search Engine Optimization (SEO)

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History of  SEO History of SEO What is a search engine? A Search engine is a programme or software that searches for and identifies items in a database that corresponds to the keywords specified by the  user.   Google is one of the most prominent search engine. Google was invented by two students as part of their university project in 1998. At first it was used as a subdomain under their university website in which the search results were sent to the sumitted email id after 24 hours or more. By 2000, internet was widely used all around the world. On September 11, 2001 followed by the Al-Qaeda attack people started searching on google about the news but the results for their search was disappointing. The engineers of google point out that the reason for the disappointing reasults was that, not all the available web pages were crawlable to google. 3 Process in Search Engine Crawling. Caching. Indexing. Crawling:The process by which a programme called bot scan a new or updat...
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